Media+Visual+Literacy+Project

Naomi - I have updated my post. Let me know if I need to make any changes. Give me a call 678-908-5109 or put something on here. Thanks! Angela

To create the links on the right side of the blog: Go to "Manage," then "Links," then "Add New Link" Put the link info in and then create a new category at the bottom of the page with your topic. Make sure every link you put in goes under that category and they should all show up. Angela

Help!!! How do I create the links on the right side of the blog? **Barbara**

Like Angela, I have been working on mine. I haven't made a post yet, but I have worked off and on all day compiling all my ideas. I will start posting either latter on tonight or in the morning. Either way, Naomi, you will have something to work off of to create your part of the narrative. **Barbara**

I have added an entry on Walmart, but I am not finished with it. I have also added some links and a header picture. I don't mind if anyone changes it. I also have a lot of links marked private b/c I plan to use them when I finish my post. I just can't look at it anymore right now. Angela

I'm not sure yet exactly how to put stuff on the blog and I don't want to mess up what Angela has already done because it looks so good so I'll put my ideas about Coca cola here. Sherrie

Sherrie, In order to put your info on the blog, you just need to "create new post" and add everything you want on that posting page. It's just like this wikispace. Naomi


 * Everyone, don't forget to follow the 5 guiding questions from "Media Literacy Project" posted below the coca cola stuff.**

=Unmistakably Coca-Cola. Unmistakably American.=

A billboard just outside of Austin, Texas bears the image of a silhouetted Coca-Cola bottle on its side with the caption: "Quick. Name a soft drink." The image reveals the iconic nature of the soft drink that fills the famous contoured bottle. **Unmistakably Coca-Cola. Unmistakably American**. In the preface of a special issue of //**Beverage World**// magazine commemorating the one-hundredth anniversary of Coca-Cola, **the author described Coke as "a totally American** **product born of a solid idea, nurtured throughout the past century with creative thinking and bold decision-making, and always plenty of good old-fashioned hard work. That is as it** **should be; it is the American way" (Stevens,2). Coca-Cola has become as American as baseball and apple pie**. True, Coca-Cola originated in America and stands as a leading American business, but **how did it become associated with the "American way?**" From the very beginning **Coca-Cola advertisements** consisted of slice-of-life images showing Americans enjoying a refreshing "pause." They **created an ideal America that Americans could visualize.** Only **after America's entry into World War II** **did Coca-Cola begin to align itself with patriotic themes. The advertisements created before and during World War II, as well as the activity of the company during the war solidified Coca-Cola in the minds of Americans as an icon of American values and ideals.**

=This link continues for several pages about the patriotism associated with Coca-cola.=
 * [|http://xroads.virginia.edu/~class/coke/coke1.html**********]

=Advertising Logos=

http://memory.loc.gov/ammem/ccmphtml/colatime4.html- THIS SHOWS MANY OF THE ADVERTISING LOGOS SINCE THE LATE 1800S AND SEVERAL OF THEM PERTAIN TO THE THEME OF NATIONALISM Such as these:



= Coca-Cola as a political and corporate symbol  = The Coca-Cola drink has a high degree of identification with the United States itself, being considered by some an "American Brand" or to a small extent as an item representing America. The identification with the spread of American culture has led to the pun " [|Coca-Colanization] ".[|[73]] The drink is also often a [|metonym] for the Coca-Cola Company. There are some consumer boycotts of Coca-Cola in [|Arab countries] due to Coke's early investment in Israel during the [|Arab League boycott of Israel] (this contrasts sharply to Pepsi which stayed out of Israel).[|[74]] [|Mecca Cola] and Pepsi have been successful in the Middle East as an alternative. = = =The Chronicle Of Coca-Cola= The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed. ||
 * BIRTH OF A REFRESHING IDEA

High Resolution Image [|download »] || Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in //The Atlanta Journal//, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.

=Cocacolonization=

From Wikipedia, the free encyclopedia
Jump to: [|navigation], [|search] //Cocacolonization// (alternatively //coca-colonization//) is a term that refers to [|globalization] or [|cultural colonization]. It is a [|portmanteau] of the name of the [|multinational] [|soft drink] maker [|Coca-Cola] and the word //[|colonization]//. The term is used to imply either: It is possible to use the term [|benignly]. It has been used [|pejoratively] to liken globalization to [|Westernization] or [|Americanization]. hide] * [|1] [|Cold War years] 
 * the importation of [|Western] (particularly [|American]) [|goods] or
 * an [|invasion] by Western and especially American [|cultural values] that threatens the local culture.[|[][|1][|]]
 * ==Contents==
 * [|2] [|See also]
 * [|3] [|References]
 * [|4] [|Further reading] ||

[[|edit]] Cold War years
In explaining the role of Coca-Cola as a universal influence of the "American way" in the [|Cold War] period, scholar Richard Kuisel states, "Perhaps no commercial product is more thoroughly identified with the United States... Coca Cola was fast becoming a universal drink".[|[][|2][|]] The dangers of cocacolonization were evoked by the [|French] press after [|World War II].[|[][|2][|]] A typical cold war joke stated that, following the [|moon landing], the USSR leapfrogged the U.S. by painting the moon red, whilst the U.S. retaliated by going back and writing //Coca-Cola// in white on the red background. [//[|citation needed]//] 

[[|edit]] See also

 * [|Disneyfication]
 * [|McDonaldization]

[[|edit]] References

 * 1) [|^] Melnick, Merrill J.; Steven J. Jackson (September 2002). "Globalization American-style and Reference Idol Selection". //International Review for the Sociology of Sport// 37 (3–4): 429–448. [|ISSN] [|1012–6902].
 * 2) ^ [|//**a**//] [|//**b**//] Richard F. Kuisel, "[|Coca-Cola and the Cold War: The French Face Americanization, 1948-1953]", //French Historical Studies// 17 //(1)// (Spring, 1991), pp. 96-116.

[[|edit]] Further reading
Retrieved from "http://en.wikipedia.org/wiki/Cocacolonization"[|Categories]: [|Globalization terminology] | [|Cola]Hidden categories: [|All articles with unsourced statements] | [|Articles with unsourced statements since September 2008] = = = = = = =CRITICISM OF COCA COLA=
 * Wagnleitner, Reinhold (1994). //Coca-Colonization and the Cold War//. Chapel Hill: University of North Carolina Press. [|ISBN 0807844551].
 * Flusty, Steven (2004). //De-Coca-Colonization//. New York: Routledge. [|ISBN 0415945372].

"Liquid Candy: How Soft Drinks are Harming America's Health"
[|**http://www.cspinet.org/liquidcandy/index.html**]

"Label Caffeine Content of Foods, Scientists tell FDA"
[|**http://www.cspinet.org/new/caffeine.htm**]

"Because caffeine is an added ingredient in soft drinks and caffeinated water, caffeine must be included in ingredient lists. But the labels do not have to disclose how much caffeine those foods contain. Neither the presence nor amount of caffeine is indicated on most labels of tea, coffee, and foods made with those beverages, such as ice cream and yogurt. Caffeine levels can vary widely:
 * Ben & Jerry's No Fat Coffee Fudge Frozen Yogurt has 85 mg of caffeine per cup -- the amount in five ounces of coffee -- while Healthy Choice's Cappuccino Mocha Fudge Low-Fat Ice Cream has only 8 mg per cup.
 * The caffeine content of 12-ounce soft drinks varies from Josta (58 mg), Mountain Dew (55 mg), Surge (51 mg),

Coca-Cola (45 mg),
Sunkist Orange Soda (40 mg), and Barqs Root Beer (23 mg), to none in Minute Maid Orange Soda or Mug Root Beer. "Many children," Lieberman said, "consume large quantities of empty-calorie soft drinks and other caffeinated beverages in place of fruit juice, which may help reduce the risk of cancer, or 1% or skim milk, which may help reduce the risk of osteoporosis. U.S. Department of Agriculture data show that teenage boys drink twice as much soda as milk. Teenage girls drink 50 percent more soda than milk."
 * An 8 oz. cup of brewed coffee contains 135 mg of caffeine, while a cup of instant coffee contains 95 mg. General Foods International Coffees range from 26 to 102 mg per cup.

=//Criticism of Coca-Cola//= [|**http://en.wikipedia.org/wiki/Criticism_of_Coca-Cola**]

Example of what's found on this site:

Discriminatory
In November 2000, Coca-Cola agreed to pay $192.5 million to settle a class-action race-discrimination lawsuit and promised to change the way it manages, promotes and treats minority employees. In 2003, protesters at Coca-Cola's annual meeting claimed that blacks remained underrepresented in top management at the company, were paid less than white employees and fired more often.[|[][|13][|]] In 2004, Luke Visconti, a co-founder of Diversity Inc., which rates companies on their diversity efforts, said: "Because of the settlement decree, Coca-Cola was forced to put in management practices that have put the company in the top 10 for diversity."[|[14]]

= Environmental issues... = = = Monopolistic   ... "Channel stuffing" settlement Coca-Cola Co, on [|July 7], [|2008] compromised to pay $137.5 million (69.4 million pounds) to settle an October 2000 shareholder lawsuit. Coca-Cola was charged in a U.S. District Court for the Northern District of [|Georgia], with "forcing some bottlers to purchase hundreds of millions of dollars of unnecessary beverage concentrate to make its sales seem higher." Institutional investors, led by Carpenters Health & Welfare Fund of Philadelphia & Vicinity, accused Coca-cola of "channel stuffing," or artificial inflation of Coca-Cola's results which gave investors a false picture of the company's health.[|[19]] The settlement applies to Coca-Cola common stock owners from Oct 21, 1999 to March 6, 2000.[|[20]]

=HERE IS THE PRIMARY COKE WIKIPEDIA SITE:=

[|**http://en.wikipedia.org/wiki/Coca-Cola**]

Our blog: [|www.sellingamerica.wordpress.com] password:abc123

CML’s Five Key Questions Deconstruction

1. Who created this message?

2. What creative techniques are used to attract my attention?

3. How might different people understand this message differently?

4. What values, lifestyles and points of view are represented in, or omitted from, this message?

5. Why is this message being sent?

CML’s Five Core Concepts 1. All media messages are constructed.

2. Media messages are constructed using a creative language with its own rules.

3. Different people experience the same media message differently.

4. Media have embedded values and points of view.

5. Most media messages are organized to gain proﬁt and/or power.

www.medialit.org

We will use this page for our Media/Visual Literacy Project!

Our focus will be using nationalism to sell a product or persuade. naomi--setting context/intro/application to teaching Jennifer - political ads and how they use nationalism Angela - Business Names/Walmart Barbara - Companies using nationalism to sell/Chevrolet/This is OUR country!!!! Sherry - Coca-Cola Inc.

__Other Ideas:__ Persuasive Techniques Advertising Apple Pie Grocery Ads Marlboro Man

From Sherrie:

http://www.adcracker.com/creativeideas/

Look at this site - it is loaded with ideas. Look especially at the "Eye Candy' video for Coca-cola. The theme is that if you buy you are showing "love". the coke changes to an apple and the child gives it to a homeless man. Notice how the music changes when the African American takes the coke from the first woman.We can find out about the coca cola industry behind the scenes. they were sued not too long ago, remember, about not promoting minorities? How much of this "eye candy" commercial is focused on dispelling their image as a "white only" drink?

Here is a link to Coca cola that is fabulous! http://www.coca-cola.com/template1/index.jsp?locale=en_US Coke is such an icon of American culture - so ingrained into our psyches.

Go to this site! and go into "the New World of Coke" the visitor center that is now near the Ga. Aquarium. If you go on the virtual tour of this they have a section called the "happy factory" where you can learn "all about the magic that goes into every bottle of Coke." When you think about the fact that this drink is really terrible for all of us as far as health and how much publicity and (we could find out exactly how much they spend in advertising every year) advertising go into making people believe that this is not only good for them but that it will somehow make their lives better, they'll be helping their community, saving the polar bears, etc.

If Naomi wants to do the car thing, let's choose one brand of car - like Jeep- which does a lot of that charging over the landscape and concentrate only on that one thing.

Post information that you find here and we will bring it all together on November 11th. We will create the blog during class that night.